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Our story began 50 years ago when our founder Paul Penders saw his grandparents run successful salons across the Netherlands. This encouraged his desire at a very young age to go beyond the chemical based beauty products and create natural, herbal, vegan and environmental friendly range of products, thereby making his name synonymous with natural herbal skincare.

With the encouragement from the Dutch herbal master Herma Eeftink and natural healer Dr. Ab Steyn, Paul decided to incorporate a unique family recipe, an herbal extract, into his products called LevensESSENTIE Gold™ (Dutch for "Essence of Life"), which was earlier used by his grandmother for extraordinary skin and hair care formulations. This very unique blend of  LevensESSENTIE Gold™ is used in our products even today.

100 Years of Family Traditions

A Lifetime of Beauty

Paul’s fascination with cosmetology began at an early age. The foundation for his love was laid by his parents and grandmother who taught him their time-tested unique secrets.

An active environmentalist and ardent animal rights activist, Paul Penders incorporates these very beliefs in his products, today. His dedicated philosophy of ‘no chemical’ and ‘no animal testing’ started with shampoo and later evolved into an award-winning vegan skincare range of products for people of all ages, worldwide.


Every Paul Penders product is enriched with LevensESSENTIE Gold™ a 100 year old holistic infusion of natural herbs enzymes, vitamins and antioxidants which restores, rejuvenates, detoxifies and revitalizes the natural beauty of skin and hair. Paul Penders anti-aging skin care products now contain coconut water and natural enzymes as a base coconut water is loaded with vitamin nutrients and minerals, helping the skin look young and supple.

Our products are certified by an international accredited laboratory to guarantee their freshness and efficacy. At Paul Penders we retain the unique healing properties of natural botanicals which are found in the oldest rainforests of the world and combine it with our conventional cold-blended missing technology which helps keep the bio-active ingredients at full-strength while processing for maxi-mum product potency. Paul Penders range of products provide viable results. Along with a bounty of awards the company was in focus in 2001 when it received excellent ratings from Researchers David Stonman MD and Samuel Epstein MD in their book : The Sate Shopper's Bible.

Natural Ingredients

All our ingredients are carefully chosen and tested before we use them. To make sure we make the safest cosmetics, they are tested to comply with the strictest international regulations worldwide.

  • Herbal Ingredients- We carefully choose the best quality of herbal ingredients from around the world.
  • LevensESSENTIE Gold™- Intensely powerful herbal extract of 22 organically grown herbs, present in all our products.
  • Essential Oils- We use the purest Essential Oils that helps to sooth & balance your skin.


In order to fulfill our customer expectations for high quality products, we have made a commitment to excellence in our manufacturing processes, under the guidance of trained professional herbalist and senior head R&D for Paul Penders: Dr. Vinod Kumar Tiwari. We maintain our own fully-staffed laboratory and regard this as the keystone of our company.

We have expert knowledge of plants and natural perfumery and research and develop new products ourselves. We create our own formulations and do not buy ready-made formulations from private label manufacturers.

In 2013 our complete product range received global certification from the prestigious AVA (American Vegetarian Association) in New York. In 2016 all our products were certified, world-wide, by EWG (Environmental Working Group) in Washington DC to guarantee all products are 100% safe for consumers. In addition we carry a Halal certificate and manufacture under strict World Health Organization- GMP license. Our products are suitable for vegetarians & vegans.

Our products are made with love and positivity; from the choice of ingredients until to the end of the manufacturing process. Proven effective, our anti-aging & treatment products detoxify, soothe and rejuvenate skin with advanced ingredients such as our proprietary. patent approved  LevensESSENTIE Gold™ herbal extract; coconut water; anti-oxidants; vitamins A, B, C & E; tocotrienols; enzymes; liposomes and ceramides. Even our all-natural preservative system is organic. Paul Penders products are free of 1.4-dioxane (a carcinogen according to the U.S Environmental Protection Agency).


Exclusive Holiday Gifting Collection

Paul Penders' gift collection is very passionately and lovingly packed, designed and chosen to help you select that ''Perfect Gift''. A gift of nature, purity and ancient tradition, a beautiful way to convey your feelings or honour someone's special day.

Special Winter Combos

Client service


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You can return any item purchased within 16 days of the delivery date

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